RECOGNIZE AND CELEBRATE SUCCESS
To truly create a team environment, you must make everyone a part of the success. Announce all new franchisees to the entire organization and publicly thank those franchisees and staff members who were part of the process. Many organizations recognize the franchisees at their annual meeting who consistently help with validation and those who mentor new franchisees.

Most sports teams have cheerleaders. The leader of your franchise system needs to be the cheerleader for development, cheering and celebrating each new addition to the franchise family. Everyone should to be excited about growth.

FRANCHISE DEVELOPMENT DOES NOT END WITH THE SALE
In reality, everything we do as franchisors impacts franchise development, including how:

1. We bring new franchisees on board.
2. We train and mentor them.
3. We address conflicts between franchisees.
4. We address their concerns.
5. Our corporate staff represents the brand.
• Responsive we are to franchisees on a daily basis.
• We handle new inquires about our franchise.
• Well our internal team works together.

6. We support our existing franchisees on an ongoing basis.

7. We protect the brand from substandard operators.

HAPPY FRANCHISEES CAN BE YOUR STRONGEST DEVELOPMENT TOOL
Validation can make or break your franchise development efforts. Keeping your franchisees happy and helping them be successful is the key to selling new franchises. Happy franchisees are the cornerstone of a successful development effort. Unhappy franchisees can undermine the best sales system in the industry.

Invest the time and effort to learn what your franchisees are thinking before launching an extensive expansion plan. There are multiple organizations and tools available to help you measure the satisfaction of your current franchisees. If you have issues, address them as quickly as possible.