What would you do if you were asked to describe what you do in less than 30 seconds?

Most of us would think that we know what to say, blurt something out that has been rehearsed in our head several times, (as of course we imagined this moment would come), and end up sounding like an inauthentic robot trying to sell someone on our new business idea.

Awkward!

It is no secret that the majority of entrepreneurs realize the importance of your typical elevator pitch, and use this method as the primary means to talk about their work, explain their role and hopefully obtain some sort of “buy-in” from the person they are engaging in the communication with.

However, as important as what the elevator pitch represents is, its usage has not only tripped Entrepreneurs and Leaders up, but more often than not, the “elevator pitch”, as it is typically taught to be used, does more harm than good.

So how do you communicate what your elevator pitch represents without turning people off and sounding like a machine? Read on below to learn how to communicate with confidence using three simple steps that will help you to be the naturally poised, conversational, glorious business leader that you are.

1. Communication begins before you open your mouth.

Think about it. When we meet someone, we often have an internal sense as to whether or not we are going to like him or her or like what he or she has to say. We use our senses to take in what they wear, their mannerisms, their hair and/or makeup, if their nails are clean, the whole bit!

It is remarkable to think about how often we size people up, and it is totally scary to think that someone else actually does the same to us! So, knowing this helps us to be clear on the kind of image we want to embody in our work and life. Are you a relaxed polo-and-khaki-skirt woman, or are you a formal three-piece suit wealthy investor/entrepreneur?

Both are OK, and both are suitable for different people. The point is to be mindful of these impressions to ensure that the image we portray is consistent with our intention for that image. So now is the time to do some soul searching. Ask yourself, “What does my image communicate about me?”

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