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• • • FRANCHISE NEWS STORY • • •

Date: 10/26/2009
More News Stories
PostNet Business Center Franchises Among STAR Award Winners for 2009
FranchiseWorks.com | PostNet Business Center Franchises Among STAR Award Winners for 2009.
Neighborhood Business Center Franchise Honored for Excellence in Franchise Recruitment.

SAN JOSE, Calif., Oct. 13, 2009 – Franchise Update Media Group, the leading industry resource for franchise development, announces the winners of its annual STAR (Speaking To And Responding) Awards, which included two new categories this year – SEO and Social Media. The awards recognize excellence in lead generation, recruitment, and industry-wide best practices in franchising.

The winners received their awards at the Franchise Leadership & Development Conference, which was held in Chicago at The Drake Hotel, Sept. 23-25, 2009. The franchises with the most successful practices in generating leads and identifying qualified prospects received awards in five categories: Website, Telephone, Telephone and Website, SEO, and Social Media.

“Generating leads and qualifying prospects are the growth drivers of the franchise industry, and recognizing successful strategies provides validation for the winners and an example for other companies looking to improve their practices,” said Therese Thilgen, president of FUMG. “The addition of the SEO and Social Media categories highlights the importance of utilizing all of the communications options that are available to franchises for their outreach initiatives and recruitment programs.”

The awards are determined on the results compiled by mystery shoppers, who contact franchises by telephone, through the company’s website and through social media channels. Each franchise is evaluated according to a list of standard criteria that document the length of time it takes to obtain franchise information and reach a franchise development representative.

Posing as ideal franchise candidates, mystery shoppers contacted over 100 brands via their websites and on the telephone. The winners for 2009 are:

STAR Awards – Website:
1st Place – Great Clips, Inc.
2nd Place – PostNet International Franchise Corporation
3rd Place – Meineke

STAR Awards – Telephone Winners:
1st Place – Floor Coverings International
2nd Place – Panchero’s
3rd Place – Bijoux Terner

STAR Awards – Telephone and Website Winners:
1st Place – Epcon Communities Franchising, Inc.
2nd Place – BrightStar Healthcare
3rd Place – PostNet International Franchise Corporation

STAR Awards – SEO Winners:
1st Place – Spring-Green
2nd Place - BrightStar Healthcare

STAR Awards – Social Media Winners:
1st Place – Panchero’s
2nd Place – CKE Restaurants

“We want to congratulate this year’s winners for implementing and executing the processes, procedures and systems that help them achieve their growth objectives,” Thilgen said.

About PostNet International Franchise Corp.
Founded in 1993, Denver-based PostNet has more than 850 locations worldwide, including more than 400 in the United States. Each locally owned and operated PostNet center specializes in meeting the printing, copying and shipping needs of businesses and busy consumers, with a focus on exceptional, personal customer service. PostNet centers offer full-service digital printing; full- and self-service copying; document binding and finishing; and services like graphic design, computer rental stations, private mailbox rentals and more. They also offer expert packaging services and shipping with UPS, FedEx, DHL and the U.S. Postal Service.

f you would like more information about owning a PostNet franchise, go to www.franchiseworks.com 

About www.FranchiseWorks.com 
FranchiseWorks.com was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. www.FranchiseWorks.com also has information on franchise financing sources, franchise and business opportunity trade show schedules along with the latest franchise news.