FranchiseWorks.com | Right at Home Franchises
Expanding to Meet Growing Elder Care Needs. Rising Need for Skilled In-Home Care Presents Business Opportunity for Entrepreneurs.
OMAHA - With the first of the world's Baby Boomers turning 65 at the beginning of 2011, officials of Right at Home, an elder care provider with franchised
outlets in 40 U.S. states, the United Kingdom and Brazil, say the company is well positioned for rapid expansion in 2011 and beyond.
Solid, steady growth, says Eric Little, senior vice president of franchise
development for Right at Home, will come from a well-developed network of franchisees that are ready and willing to serve a rapidly aging population that will increasingly require and desire in-home care.
"In the U.S. alone, 12.9 percent of the nation's 300 million people are age 65 and older," says Little. "Right at Home became a $170 million company even without the Baby Boomer demographic, so we know the potential for growing our concept is tremendous. Therefore our aim becomes finding business-minded franchisees that have a heart for caring for this growing population."
According to Little, Right at Home franchised offices are staffed with professional caregivers trained to deliver three levels of client assistance: Companionship; Personal Care; and Light Skilled Nursing.
"Companionship can include cooking, cleaning and running errands, but most often it's about being a friend to the client, spending time with them," Little says. "Personal Care requires a little more, such as helping the client get out of the bed and into the shower or helping them get around the house. Light Skilled Nursing includes administering medications or perhaps dressing a wound. It's a higher-touch role."
The main objective in elder care service, Little added, "is to allow people to remain independent in their own homes as long as possible. Often, spouses can't care for one another as well as they'd like, or children live too far away or have their own family commitments that conflict with caring for their parents. That's where our trained professionals step in."
One of those trained caregivers is Right at Home's founder, Allen Hager. While working as a high-level executive in hospital management in the mid-1990s, Hager recognized that patients leaving the hospital needed extended care following intensive treatments and surgeries, but there were few in-home services providing such assistance. So while creating his business plan for Right at Home, he signed up to become a certified nursing assistant and spent his weekends working 12 hour shifts, side-by-side with caregivers.
"There were too many cases of the elderly aunt who'd just had a knee replacement, but needed long-term help outside the hospital and after that surgery," Hager began. "So I saw a tremendous opportunity to deliver a level of service that allowed a person like her—someone who isn't ready for a nursing home—to recover at home, which is where she wants to be anyway."
Right at Home addresses the needs of family members and friends charged with overseeing loved ones' post-hospitalization care through an initiative called “RightTransitions.” After being discharged from the hospital, the transition to resume daily activities can be somewhat daunting, especially when the effects of one’s condition still exit. Right at Home provides in-home services such as housework, meal preparation, transportation to and from the doctor, and medication reminders which make the recovery period easier. This service aids in patient peace of mind and subsequently, their recovery. According to the Department of Health and Human Services, approximately one in five individuals utilizing Medicare returns to the hospital within 30 days of being discharged, and this service, by design, improves that statistic.
Additionally, Right at Home has a RightCare initiative that oversees every aspect of the customer experience. This proprietary program ensures that every step of the process has been orchestrated and delivered successfully, from the quality of the care provided to the overall ease of accessibility. "These people find themselves in a place where they've never been before, caring for their own parents or spouses or friends, so they need our service not to be complex or confusing," Hager says. "Plus, they're facing a great deal of stress in making decisions on what to do, decisions others, such as siblings, don't always agree with. RightCare helps address the needs of those people as well."
A Right at Home franchise opportunity
is a low-cost business designed for professionals who care for others and their communities as much as their investments. Using Right at Home's proven community marketing system and referrals, franchisees have built significant businesses that have grown steadily despite the recent recession.
"Our average office revenue grew 18.7 percent in 2009, but we've got well established offices that are nine years old still growing 3 to 5 percent a year," Little says. "While one of our goals is to add new franchise partners to our system, our main focus is helping our existing franchisees expand their businesses. Ours is a system that's designed to work for everyone."
ABOUT RIGHT AT HOME
Right at Home, a privately held provider of in-home elder care and assistance, was founded in 1995 by Allen Hager, a hospital administrator who was concerned patients needed additional assistance after their discharge from the hospital. He sought to assist their return to good health by becoming a certified nursing assistant and then launching Right at Home. Today, Right at Home generates more than $170 million in annual revenue through its 200-plus offices across the United States, the United Kingdom and Brazil. Outlets are franchisee-owned and operated, and staff skilled professionals trained to provide home-based care for thousands of clients daily.
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